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Microsoft

Is October 22nd Really Party Time?

There are few things that drive me to drinking quicker than bad marketing. I’m not saying this is bad marketing, but for some reason it is not making me want to run out and buy Windows 7.

I have been using Windows 7 since the first release candidate, and have decided it is my new favorite Microsoft OS. It is pleasant to use, the media center is fantastic enough to displace the mish-mash of programs that used to occupy that place in my living room, and the dock is seriously improved.

It also doesn’t annoy me the way Vista still does. There are many more things that make this the best Windows release yet, but Microsoft has to go all Tupperware on us and have us demonstrate our insane geekiness to friends and total strangers. By hosting a party to celebrate the launch of an operating system?

Can you imagine what kind of party this will end up being? For every actual cool one, I see 100 really sad ones, dragging the brand down, not highlighting what is great in this release. I understand that this launch is an event of great importance to Microsoft. I agree with that. They should have picked 4 or 5 huge cities, bankrolled some serious entertainment talent, put up some booths with their “Mac Genius” equivalents doing free upgrades, and advertise like crazy the good things in this OS.

Instead they are asking us nerds to host parties, the same nerds that never get invited to any. Brilliant.

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